Personal Branding, A Professional Marketing Strategy

Armani, Chanel, Prada, well-known and well-recognized.  They represent the best . . . quality, stylish and chic.  No one asks Who???  Why, because of branding.  Excellent strategists on personal branding are Madonna, Jordan, Ali, and Oprah.  No one asks WHO because their names are recognizable.  They have created their own personal brand.  Because impression in […]

The Lunch Box

What excuse do you use when things in life don’t go your way, you want to put something off or you just don’t want to deal with it? My son was preparing to enter the second grade.  Out shopping for school supplies, he found a KISS lunchbox and wanted me to purchase it for him.  […]

What’s in a Name?

I reached out to my friend, business coach and famous author in her own right, Christy Strauch (  before setting up Trevortni Color Creations. Christy encouraged me to do a business plan, a marketing plan, and take the free online Myers Briggs personality assessment test, I thought, “Why that test, let’s get on with […]