Personal Branding, A Professional Marketing Strategy

Attractive woman holding a laptop case

Ex: Personal Branding

Two women walking who need help with style

Ex: Needs Improvement

Armani, Chanel, Prada, well-known and well-recognized.  They represent the best . . . quality, stylish and chic.  No one asks Who???  Why, because of branding.  Excellent strategists on personal branding are Madonna, Jordan, Ali, and Oprah.  No one asks WHO because their names are recognizable.  They have created their own personal brand.  Because impression in today’s world is so important we need to develop a personal brand.  It’s a marketing strategy for your personal success. Setting yourself above the competition. 

Hiring in a new career and a promotion in an existing one have much to do about the impression you make.  How you dress, carry yourself with confidence, speak well and interact well with your managers and peers are about marketing yourself.  Remember the office is your runway – dress well and appropriately for each occasion. 

Be a trendsetter.  Have appropriate necklines and hemlines.  Keep your shoes polished and in good condition.  Wear stylish clothing, have an updated hairstyle in an attractive color for your skin tone. Wear makeup fit for daytime and apply your smoky eye for evening.  Dress the part.  You are 100% responsible.  Consistency with your personal brand will make your employer feel confident about your interaction with clients and colleagues.   If you need a personal branding image expert, please contact me.



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